Think Bigger Podcast | By Launch Digital Marketing

On episode twelve of the Think Bigger Podcast, I’m being joined by Brook Barker, Jessica Feliciano and Alyssa Goebbert – three of the amazingly talented people who work with us right here at Launch Digital Marketing.   Listen to Episode 012 If you tuned into our last episode of the show, then you know that... Read more » The post Think Bigger Podcast: Episode 12 Getting Geeky With Analytics & Adwords appeared first on Launch Digital Marketing.

On episode eleven of the Think Bigger Podcast, I’m being joined by Shawn “Kid Flash” Hubbard, Aaron “Sonic” Olin and Tom “Quicksilver” Krush. Together they make up the Pagespeed Team at Dealer Inspire and they’ll be joining me on the show to talk about what Pagespeed really is and why it matters for your users and your dealership.   Listen to Episode 011 Starting with this very episode of the Think Bigger Podcast, we’ll be dedicating the next eight episodes to breaking-down Google’s Dealer Playbook. For those who may not know, Google introduced this playbook at Digital Dealer 23 and its main goal is to inform car dealers how they can most effectively use Google’s products to drive their business forward. As we take this journey, we’ll be showing you how YOU can upgrade your paid search strategies, video and display advertising, measurement and attribution models and so much more. But before we can talk about any of that we have to start by addressing the foundation to it all – your dealership’s website. You see, if your website isn’t prepared to handle the traffic that your marketing and advertising generates, then you aren’t spending those dollars effectively. In their playbook, Google identifies pagespeed as a core fundamental to understand and that’s where we’re going to start. The goal of this episode is to breakdown what Google’s Pagespeed Insight tool measures, the info it gives you and what youcan do to help improve your website’s pagespeed today.   Enjoy The Show! Never miss an episode. Subscribe via iTunes | Google Play | Android | RSS   Introducing Think Bigger: LIVE! Because we’re taking an ongoing look at Google’s Dealer Playbook, we wanted to do something special to help bring that information to light. So in addition to covering the playbook on this podcast, we’re also launching a new mini-series titled Think Bigger: LIVE! Starting on Wednesday, September 20th, we’ll be going live on Facebook every other week or so to discuss the playbook in detail. The live session is a shorter, more condensed version of the companion podcast episode. We know not everyone has a lot of time during the day, so we’re keeping the live sessions to about 20-30 minutes in length. This also gives us the benefit of sharing some more visual materials to go along with what we’re talking about. Then, if you catch the live stream and want to dig deeper, you can tune in to the podcast for better understanding of the subject matter. Make sure you like the Facebook Page for Launch Digital Marketing today so you can get notified of all the upcoming Think Bigger: Live sessions!   Big Thinkers of the Week: Shawn Hubbard, Tom Krush & Aaron Olin Shawn, Tom and Aaron, aka The Page Speedsters, are a subset of the DI Features Team. The team’s goal is to improve the frontend speed of the Dealer Inspire platform by addressing many types of performance issues (both internal and external). Here are just a few topics we’ll cover during the show: What Google’s PageSpeed Insights tool actually measures. How you can use the results to improve the speed of your website. Why a 100/100 score isn’t something that’s possible, or even something you should strive for. How big brands like Amazon & Ford score on the test (the answer may shock you!) Defining the terms: unminified javascript, render blocking CSS and browser caching. What YOU can do to directly impact how fast your website loads. Google PageSpeed Insights vs. Test My Site by Think With Google How to tell if your web provider is trying to fool the PageSpeed Insights tool. Be sure to listen to the entire episode so you don’t miss out on any of the helpful info that Shawn, Tom and Aaron share!   Big Question of the Week Today’s question in need of an expert answer comes courtesy of Travis Scheaffer, eCommerce Director for the AutoCenters Dealer Group. Travis asks… BIG QUESTION: Hey Jason, what are your thoughts on implementing a squeeze page on your website for customers to enter their information before they view your inventory? I have heard mixed opinions. On one end advocates praise the high lead counts, and better conversion rates. On the other end criticisms range from lack of transparency, possible negative impacts on SEO, and flat out annoyances to the customer. What say you? Listen to the episode to hear our expert Performance Managers, Jim Bell and Celia Nip, address Travis’ question about squeeze pages. You might be surprised at what they have to say. Do you have an automotive digital marketing question you’d like answered? All you have to do is tweet your question to me @JasonStum or email it to jstum@launchdigitalmarketing.com and I’ll have one of our in-house subject matter experts answer your question for you! Don’t forget, everyone who submits a question that we answer in an episode will get a swag box for the effort!   Stay Tuned & Help Us Spread The Word! If you enjoyed this episode of the Think Bigger Podcast, it would mean the world to me if you’d head over to iTunes leave a rating, write a review and subscribe. Thank you and we’ll see you again soon with a brand new episode of the Think Bigger Podcast! The post Think Bigger Podcast: Episode 11 With The Page Speedsters appeared first on Launch Digital Marketing.

On episode ten of the Think Bigger Podcast, I’m being joined by Ryan Gerardi and Chris K. Leslie. On today’s show, Ryan, Chris and I are going to shine the light on some automotive digital marketing related resources that you may not be aware of.   Listen to Episode 010 With almost 25 years of automotive industry... Read more » The post Think Bigger Podcast: Episode 010 With Ryan Gerardi & Chris K. Leslie appeared first on Launch Digital Marketing.

On episode nine of the Think Bigger Podcast, I’m being joined by Crystal Cestari, author of The Best Kind of Magic. On today’s show, Crystal and I are going to chat about the in’s and out’s of writing and publishing a book. If you’ve ever thought you might want to write your own book one... Read more » The post Think Bigger Podcast: Episode 009 With Guest Crystal Cestari appeared first on Launch Digital Marketing.

Episode eight of the Think Bigger Podcast is dedicated to the memory of AJ Maida. On this episode of the show I’m being joined by Joe Webb, President of DealerKnows Consulting and we’ll be talking about the importance of doing good for others and how it can enrich your own life.   Listen to Episode 008... Read more » The post Think Bigger Podcast: Episode 008 With Guest Joe Webb appeared first on Launch Digital Marketing.

On episode seven of the Think Bigger Podcast, I’m being joined by Mark McCarthy, Creative Director at right here at Launch Digital Marketing. Today we’ll be talking about why video makes everything better, and show you how you can implement a video strategy to help tell the story of your dealership.   Listen to Episode 007... Read more » The post Think Bigger Podcast: Episode 007 With Guest Mark McCarthy appeared first on Launch Digital Marketing.

On episode six of the Think Bigger Podcast, I’m being joined by Mike “The Car Guy” Correra, Internet Sales Director at Riverside Chevrolet, where we’re talking about what it takes to be socially savvy in the dealership.   Listen to Episode 006 If my memory is right, Mike was one of the first #carpeeps I... Read more » The post Think Bigger Podcast: Episode 006 With Guest Mike Correra appeared first on Launch Digital Marketing.

On episode five of the Think Bigger Podcast I’m being joined by Daniel Kim, Founder and CEO of Orbee, and we’re talking about the state of bot traffic and inefficient digital advertising in the automotive industry and what car dealers can do about it.   Listen to Episode 005 I never met a marketing manager... Read more » The post Think Bigger Podcast: Episode 005 With Guest Daniel Kim appeared first on Launch Digital Marketing.

Welcome episode four of the Think Bigger Podcast where it’s our goal to help car dealers upgrade their automotive digital marketing game. Today I’m being joined by Brent Wees, Director of First Impressions at NextUp, and we’ll be talking about whether you as a car dealer should market specifically to millennials.   Listen to Episode 004... Read more » The post Think Bigger Podcast: Episode 004 with Guest Brent Wees appeared first on Launch Digital Marketing.

On Episode 3 of the Think Bigger Podcast my colleague, Crystal Mack, gave some awesome tips on how car dealers can get started creating relevant content on their websites for users and search engines alike. One piece of advice in particular is game-changing cure for SEO writer’s block, and a great place for dealers to start: Use... Read more » The post Connor’s Ultimate Guide to Creating Captivating Content appeared first on Launch Digital Marketing.

As promised, just two weeks after releasing our first episode of the Think Bigger Podcast, we’re back with episode two! I’m excited to say we have another jam-packed show full of automotive digital marketing insights and information that you can use today. So let’s stop talking about and let’s get right to the show. Are... Read more » The post Think Bigger Podcast: Episode 002 with Guest Danny Dover appeared first on Launch Digital Marketing.

BIG NEWS: Launch Digital Marketing now has an official podcast to help dealers upgrade their automotive digital marketing game with what we like to call “big thinking”. So, we’re calling it the Think Bigger Podcast, and Episode 001 is already released on iTunes, GooglePlay, and right below in this blog to give you tons of... Read more » The post Think Bigger Podcast: Episode 001 with Guest Joe Chura appeared first on Launch Digital Marketing.